Experiential Launch — smartbeats by smartwater
smartwater’s smartbeats Launch Event
Connecting artists to the water cycle through an immersive launch experience.
The Challenge
smartbeats by smartwater is a wellness and lifestyle marketing campaign built around music, technology, and hydration. For the launch event, I translated that broader idea into a physical experience while creating a meaningful connection between smartbeats’ four need states — Focus, Balance, Movement, and Social Connection — the participating artists, and smartwater’s integral use of the hydrologic cycle for water purification.
My Role
Concept development, creative direction, and pitch presentation
Art direction for design and video production
On-site location scouting
Scope
Experiential launch event at Lightbox, an immersive event venue in New York City, featuring brand activations, presentations, interactive experiences, and live artist performances.
Event coverage: smartwater Hosts Event Celebrating Launch of smartbeats by smartwater in New York City by Judith Davis
I developed the concept around the hydrologic cycle, connecting each of smartbeats’ four need states to a stage of water’s journey and the artists behind them. This became the framework for the event, bringing smartwater’s brand story together with smartbeats through the speakers, artist performances, interactive experiences, and projected video content.
Designers: Cody Arabie & Mason Vance