Launch Event
smartwater’s smartbeats Launch Event
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The Challenge
smartbeats by smartwater is a one-of-a-kind program created to highlight the values of holistic wellness - fusing music, technology, and hydration seamlessly in your life.
"the smartwater vapor distillation is the first step in creating purified water the way nature intended" — replicating the hydrologic cycle.
An immersive multi-sensorial experience kicked off the smartbeats launch, connecting each beat to the hydrologic cycle in parallel to our everyday cycle and need states.
My Role
Concept, Creative Direction, Art Direction,
On-site location scouting
Scope
Campaign launch event for smartbeats by smartwater – a wellness and lifestyle marketing campaign that combines music, technology, and hydration.
Medium: smartwater Hosts Event Celebrating Launch of smartbeats by smartwater in New York City by Judith Davis
Designers: Cody Arabie & Mason Vance