CONTACT
hermosillohilda@gmail.com

EDUCATION
The University of Georgia
Bachelor of Fine Arts
Graphic Design
August 2006 – May 2010

Areas of Expertise

Creative Direction

Art Direction

Graphic Design

Concept Development

Campaign Strategy

Creative Problem-solving

Cross-platform Activation

Cross-disciplinary Leadership

Photo-Video Shoot Direction

Experiential-event Design

Large Format-Environmental Design

Visual Identity Oversight

Mentorship

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

Interests

Plant Person

Art Lover

Sketcher

Typography Enthusiast

Interior Design Admirer

DIY + Home Crafts Hobbyist

Fan of “Will it Lamp”

Daydreams of Woodworking
+ Furniture Building.

I'm a Sr. Creative Manager (ACD) with 15+ years across gaming/tech, lifestyle brands, and experiential marketing. I care about what actually connects with an audience versus what simply looks polished.

EXPERIENCE

Senior Art Director, SCUF Gaming | Aug. ’21 – Present

Leading developer and manufacturer of performance gaming controllers.

Brands: SCUF Gaming and CORSAIR

  • Collaborates with cross-functional teams — paid media, product marketing, and creative leadership — to concept and ensure alignment of visual assets with brand messaging, product features, and target audience.

  • Manages a junior copywriter and works closely with designers, providing direction and mentorship to ensure the quality of deliverables.

  • Works closely with the creative team, leading the design, photography, and video production of creative assets for product launches, ensuring cohesive visual storytelling.

  • Develops and executes digital and print marketing materials for campaigns like paid media, social media, digital banners, and retail designs.

Key Contributions:

  • Led creative concept and execution for Q4 Holiday campaigns for the last 4 years. In 2023, resulted in 647k+ sessions, 2.28% conversion, and +21% forecasted sales.

  • Directed and hands-on produced global product launch campaigns for CORSAIR Gaming peripherals — Void V2, Virtuoso Max, Virtuoso Pro, K70 Pro Max, HS80 Max, K65 Plus, K65 Pro Mini, Scimitar Elite Wireless Mouse, and more.

  • Directed on-set photography, collaborated in video production, and hands-on produced assets for the Valor Pro Wired Xbox Controller global launch. This led to a 52% increase in the 30-day forecast and a +200% for the Amazon forecast — making it the #1 new release on Amazon for Xbox controllers.

  • Led cross-channel asset production for the SCUF x Call of Duty Black Ops 6 partnership, including email, paid media, and web.

Creative Design Lead, Mizuno USA, Inc. | Sep. ‘19 – Aug. ‘21

USA branch of global Japanese sportswear and gear manufacturer. 

  • Led the development and execution of creative concepts for national US campaigns, ensuring alignment with brand identity and business objectives. 

  • Managed a group of in-house and contract designers to produce high-quality, on-brand assets across digital, print, and experiential platforms.

  • Art directed and developed designs of marketing materials for product launches, including catalogs, e-commerce, video content, social media assets, and in-store displays.

  • Directed photoshoots and video productions, working closely with photographers, directors, and talent to ensure high-quality visual content.

  • Managed creative budgets and timelines, ensuring deliverables were completed and produced on time and within budget constraints.

Key Contributions:

  • Collaborated with product marketing teams to manage photography and video budgets for 10+ product launches per year to execute cross-platform activations.

  • Optimized the design process for Mizuno’s product catalogs, cutting production time by over 50% while elevating design standards — resulting in positive feedback from internal and customer groups. 

  • Oversaw the creation of a high-impact video and photography campaign for the Ronda Rousey x Mizuno partnership, increasing brand recognition and credibility within the training gear sector. 

Art Director & Designer | FEB. ’13 – Sep. ’19
Graphic Designer | FEB. ’13 – APR. ’17
Havas Sports & Entertainment

Global experiential and content marketing agency. 

Clients: Coca-Cola, smartwater, Gold Peak Tea, Hennessy, ViiV Healthcare, Delta, Kia, Nando’s PERi-PERi, McDonald’s, and NBCU.

  • Worked closely with strategists, marketing producers, and copywriters to develop holistic concepts to answer client briefs connecting with their target audience and goals.

  • Developed pitch decks with concepts, mood boards, and mockups to bring ideas to life and secure client buy-in.

  • Art directed and designed brand solutions for live events, including environmental graphics, stage designs, signage, digital assets, and interactive activations.

Key Contributions:

  • Led art direction and design for Coke’s Share an Ice Cold Coke Tour experiential space, increasing brand love with teens and young adults.

  • Led art direction and design for Nando’s Braai on the Beltline experience, bringing the brand’s essence to life — introducing Nando’s products to the Atlanta market and fostering community engagement.

  • Designed interactive visuals for large-scale event activations like the FIFA World Cup™ Trophy Tour and Kia Soul brand presence at the Van’s Warped Tour, ensuring high-quality execution across multiple brand touchpoints — including digital and print. 

  • Led concepting and pitch presentation for the Overwatch Panorama Diner by Coca-Cola at Blizzcon, resulting in 6.2k visitors and generating over 2.8M social impressions.