CONTACT
EDUCATION
The University of Georgia
Bachelor of Fine Arts
Graphic Design
August 2006 – May 2010
Areas of Expertise
Creative Direction
Art Direction
Graphic Design
Concept Development
Campaign Strategy
Creative Problem-solving
Cross-platform Activation
Cross-disciplinary Leadership
Photo-Video Shoot Direction
Experiential-event Design
Large Format-Environmental Design
Visual Identity Oversight
Mentorship.
Areas of Expertise
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Figma
Keynote
Microsoft Suite
Adobe Premier
Interests
Plant Person
Art Lover
Sketcher
Typography Enthusiast
Top 5% of Spotify Listeners
Interior Design Admirer
DIY + Home Crafts Hobbyist
Fan of “Will it Lamp”
Day Dreams of Woodworking
+ Furniture Building.
Dedicated Art Director and Graphic Designer with over 14 years of
in-house and agency creative experience. Passionate about digital design, content, experiential, and brand storytelling. Thrives as a creative team collaborator and process advocate.
EXPERIENCE
Senior Art Director, SCUF Gaming | Aug. ’21 – Present
Leading developer and manufacturer of performance gaming controllers.
Brands: SCUF Gaming and CORSAIR
Collaborates with cross-functional teams — paid media, product marketing, and creative leadership — to concept and ensure alignment of visual assets with brand messaging, product features, and target audience.
Manages a junior copywriter and works closely with designers, providing direction and mentorship to ensure the quality of deliverables.
Works closely with the creative team, leading the design, photography, and video production of creative assets for product launches, ensuring cohesive visual storytelling.
Develops and executes digital and print marketing materials for campaigns like paid media, social media, digital banners, and retail designs.
Key Contributions:
Led creative concept and execution for Q4 Holiday campaigns for the last 4 years. In 2023, resulted in 647k+ sessions, 2.28% conversion, and +21% forecasted sales.
Directed and hands-on produced global product launch campaigns for CORSAIR Gaming peripherals — Void V2, Virtuoso Max, Virtuoso Pro, K70 Pro Max, HS80 Max, K65 Plus, K65 Pro Mini, Scimitar Elite Wireless Mouse, and more.
Directed on-set photography, collaborated in video production, and hands-on produced assets for the Valor Pro Wired Xbox Controller global launch. This led to a 52% increase in the 30-day forecast and a +200% for the Amazon forecast — making it the #1 new release on Amazon for Xbox controllers.
Led cross-channel asset production for the SCUF x Call of Duty Black Ops 6 partnership, including email, paid media, and web.
Creative Design Lead, Mizuno USA, Inc. | Sep. ‘19 – Aug. ‘21
USA branch of global Japanese sportswear and gear manufacturer.
Led the development and execution of creative concepts for national US campaigns, ensuring alignment with brand identity and business objectives.
Managed a group of in-house and contract designers to produce high-quality, on-brand assets across digital, print, and experiential platforms.
Art directed and developed designs of marketing materials for product launches, including catalogs, e-commerce, video content, social media assets, and in-store displays.
Directed photoshoots and video productions, working closely with photographers, directors, and talent to ensure high-quality visual content.
Managed creative budgets and timelines, ensuring deliverables were completed and produced on time and within budget constraints.
Key Contributions:
Collaborated with product marketing teams to manage photography and video budgets for 10+ product launches per year to execute cross-platform activations.
Optimized the design process for Mizuno’s product catalogs, cutting production time by over 50% while elevating design standards — resulting in positive feedback from internal and customer groups.
Oversaw the creation of a high-impact video and photography campaign for the Ronda Rousey x Mizuno partnership, increasing brand recognition and credibility within the training gear sector.
Art Director & Designer | FEB. ’13 – Sep. ’19
Graphic Designer | FEB. ’13 – APR. ’17
Havas Sports & Entertainment
Global experiential and content marketing agency.
Clients: Coca-Cola, smartwater, Gold Peak Tea, Hennessy, ViiV Healthcare, Delta, Kia, Nando’s PERi-PERi, McDonald’s, and NBCU.
Worked closely with strategists, marketing producers, and copywriters to develop holistic concepts to answer client briefs connecting with their target audience and goals.
Developed pitch decks with concepts, mood boards, and mockups to bring ideas to life and secure client buy-in.
Art directed and designed brand solutions for live events, including environmental graphics, stage designs, signage, digital assets, and interactive activations.
Key Contributions:
Led art direction and design for Coke’s Share an Ice Cold Coke Tour experiential space, increasing brand love with teens and young adults.
Led art direction and design for Nando’s Braai on the Beltline experience, bringing the brand’s essence to life — introducing Nando’s products to the Atlanta market and fostering community engagement.
Designed interactive visuals for large-scale event activations like the FIFA World Cup™ Trophy Tour and Kia Soul brand presence at the Van’s Warped Tour, ensuring high-quality execution across multiple brand touchpoints — including digital and print.
Led concepting and pitch presentation for the Overwatch Panorama Diner by Coca-Cola at Blizzcon, resulting in 6.2k visitors and generating over 2.8M social impressions.