Not a spec sheet — a reason to pick it up.

The Challenge

The Valor Pro Xbox Controller, SCUF's lowest-priced controller with a new ergonomic shape and onboard audio controls, opened the door to an audience who may not have considered SCUF before. Working closely with the creative director, product marketing manager, and copywriter, we shifted the product education from features to product benefits: a feature means nothing to someone who's never used a controller like this, but a benefit tells them when and how it helps them.