The Blizzcon thematic was "Welcome Home", while the strategic approach that we set (Ranielle Barbas as Creative Director, Emily Turner Copywriter, and me as Art Director) was to bring 'in-game lore to life'. Therefore, when I was tasked to concept the Blizzcon activation, a collaborative brainstorm with a graphic designer (Cody Arabie) and marketing manager brought all the points together and the idea into fruition. This specific activation had no CD oversight. I led the project concept-through-presentation in collaboration with our marketing team and graphic design team.

The questions I asked – how do we create a home for Coca-Cola? And what is a place we can call home from the Overwatch game? When someone mentioned, "there is a gas station", it sparked a review of the map location, and I jumped when two of us said, "there is a diner next to it".