The Coca-Cola Dinner in partnership with Overwatch at Blizzcon was inspired by the 2019 Blizzcon theme — Welcome Home — welcoming gamers to a space where they've made friends and continue making connections through video games.
Therefore, what better way to bring a Coca-Cola activation to life than by recreating the Overwatch Panorama Dinner, and merging two cultural elements — Coca-Cola at dinners and the lore and stories of the Overwatch characters. Easter eggs from the game were placed throughout the space, while menu items were recreated for customers to enjoy alongside a ice cold Coca-Cola.
Concept
Watch Fandom: ‘FAN-ing Out’ at BlizzCon 2019: Panorama Diner to watch interviews with fans.