For the third year in a row, Green is Universal (GIU) approached us to create a campaign celebrating Earth Week to generate consumer action and a connection to being eco-friendly.
Therefore, #NoFoodWasted was created — a concept focusing on a smarter way and less wasteful way of eating. In partnership with food trucks across the nation, GIU delivered meals composed of food that are commonly wasted, recipes of these sampled meals were distributed along with branded reusable food containers were gifted. A website take over, animated video, and animated web banners were also created to promote #NoFoodWasted and encourage consumers to take action.
Website Design, Animated Gif Design, and Print Design
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