Cotton Inc. partnered with Hailee Steinfeld to promote Cotton and make it into the favorite go to material for any moment.
Over time, your favorite clothes are woven with your fondest memories.
Hence, the Find Your Favorite campaign was created. A fashion display program that invited mall-goers to explore Cotton clothing as they were on a mission to find their next favorite outfit. Colorful signage with a simple yet playful messaging lead consumers to #ShopCotton and receive a gift with a Cotton purchase.
Concept, Pitch Design, Presentation, Art Direction
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